Product Presentation and Live Cooking Event - Riyadh Y1

On the 20th of November 2023, at 8:00 PM, an exclusive Product Presentation & Live Cooking Event was held as part of the European program "EU Organic Journey." The event took place in Najd Hall at Radisson Blu Hotel, Riyadh Convention & Exhibition Center, King Abdullah Ibn Abdulaziz Rd, King Abdullah Dist., Riyadh.

Participants from the Horeca sector, including importers, distributors, wholesalers, grocery chains, organic shops, and food bloggers, had the unique opportunity to connect with representatives from contributing organizations. They also had the chance to savor the exquisite flavors of European organic products such as virgin olive oil, olives, honey, and organic dairy products.

Attendees engaged in discussions about potential business opportunities, gained insights into the European campaign Organic Journey and its initiatives, and learned about European organic production methods. The event provided a platform to explore the promoted products and participant organizations, fostering discussions on potential future business collaborations.

The event featured a presentation by Mrs. Seham Alsahli, a recognized nutritionist, who analyzed the benefits of the organic products. Additionally, Chef Mr. Justin Pillay showcased his culinary skills by creating delightful dishes using the highlighted organic products.

The EU-financed campaign, Organic Journey, has a mission to promote and raise awareness about European organic products from Greece, Romania, and Bulgaria. The campaign targets consumers in the UAE, Saudi Arabia, and the USA, with the participation of the following organizations: Agrifood Partnership of Central Greece (APCG) from Greece, Biocarpathia Cooperative from Romania, and National Organic Association (NAO) from Bulgaria.